16 Handles Expands Nationally, Heads to Key Texas Markets

16 Handles Expands Nationally, Heads to Key Texas Markets

16 Handles, renowned NYC frozen yogurt, expands to Texas with six stores featuring 16 flavors, diverse toppings, and a unique experience, according to a PR Newswire article. They report,


“New York City’s beloved self-serve frozen yogurt and soft serve shop, 16 Handles, will mark its Texas debut in a significant way – with the opening of six stores throughout Houston, Dallas, and Austin this spring, with additional units under development.


16 Handles sets itself apart with modern store design, an exclusive and addictive product lineup, and an unparalleled customer experience. The menu features 16 different soft serve flavors, over 50 toppings and sauces, as well as a variety of frozen novelties such as cakes, cookie dough, and take-home pints. The brand’s largest franchisee, Neil Hershman, acquired the chain and became the brand’s CEO in 2022 and teamed up with celebrity YouTuber Danny Duncan as an investor.”


As CEO Neil Hershman expresses excitement for 16 Handles’ Texas venture, the brand’s expansion, originating in Manhattan in 2008, continues with passion and community focus, according to a VMSD article. They say, 


““We are eager to go big in Texas, and I’m ecstatic that we have had the opportunity to team up with experienced local business owners who are passionate about bringing the best dessert to their communities,” said Hershman. “16 Handles is focused on scaling at the right time in the right way and bringing a lot of excitement around frozen yogurt and soft serve.”


16 Handles opened its first store in Manhattan’s East Village in 2008. Since then, the brand has expanded to more than 30 locations.”


Pioneering in 2008, 16 Handles grew from NYC’s first self-serve frozen yogurt shop to over 30 locations, offering diverse treats and community engagement.