Blue Bell and Dr Pepper have collaborated to create a new indulgent flavor: Dr Pepper Float ice cream, according to an NBCDFW article which reports,
“Two iconic Texas brands are joining together to fuse two classic flavors into one indulgent bite with the creation of Blue Bell’s Dr Pepper Float flavored ice cream.
Blue Bell, no stranger to unique combinations in ice cream, announced the new flavor Thursday describing it as “creamy vanilla ice cream swirled together with a Dr Pepper flavored sherbet.”
“Our Texas heritage is so important to us at Dr Pepper, and we are excited to team up with fellow Texas-born brand, Blue Bell, to create this new delicious treat,” shared John Alvarado, senior vice president of Dr Pepper brand marketing. “We can’t wait to provide our fans with another refreshing way to enjoy Dr Pepper.”
Blue Bell’s collaboration with Dr Pepper on the Dr Pepper Float ice cream has sparked excitement and eager anticipation among consumers. Social media buzz and cravings for the scoopable version have quickly spread, according to a Daily Meal article. They say,
“While everything might be bigger in the Lone Star State, consumers’ reactions to a new frozen dessert offering is still impressive. Blue Bell’s latest ice cream flavor is a collaboration with another Texas icon, Dr Pepper. The Dr Pepper Float ice cream brings together classic vanilla ice cream with swirls of Dr Pepper flavored sherbet. Basically, it transforms an actual Dr Pepper Float into a scoopable version.
Reaction to the food news was swift on Twitter. Many people headed to their local stores looking for a pint; others asked if Blue Bell would ship containers to their home in another state. Anticipation over the new flavor grew as Blue Bell gave hints regarding the collaboration. Some of the social media visuals were rather effective, leading true soda fans to spot the tell-tale Dr. Pepper hue immediately.”
Blue Bell’s Dr Pepper Float ice cream will hit stores on Thursday, with pints and half-gallon sizes gradually rolling out. This limited-run flavor will be available through 2024.