Firefly Park will boast 230 acres of space in Frisco

Firefly Park will boast 230 acres of space in Frisco

A grand project is on the way to the City Frisco after Dream Hotel Group announces the mixed-use development to the public according to a Community Impact article from May 23. They say, 


“A boutique 200-room hotel will be the hospitality focal point of the new Firefly Park development at the southwest corner of US 380 and the Dallas North Tollway, according to a news release.


Dream Hotel Group is expanding its list of 15 hotels with a new Dream Frisco hotel that will feature a rooftop pool deck and bar, a fitness center, and four food and beverage options. The hotel will be nestled in the Firefly mixed-use development, set to break ground in 2023. The Dream Frisco opening is slated for 2026.


With Dream Frisco as its anchor, Firefly Park will include 4.75 million square feet of commercial office space; 2,200 mid- and high-rise units; and 380,000 square feet of high-end retail space. The project comprises miles of hike-and-bike trails; multiple ponds and water features; and several playgrounds. Plans also call for a planned music hall and outdoor amphitheater.


Earlier plans for the development originally called Frisco North included a convention center, but revised plans from Wilks Development removed it. The original project was pitched to the city of Frisco in October 2021 under the name The Oxbow at Frisco.


Officials, both from Frisco itself and the executives of the respective companies and developers, are already thrilled and honored to start the grand project according to a Frisco Enterprise article from May 23 which reports, 


“When we started thinking about what the northern part of Frisco was going to look like, we knew it needed to be a different experience from the southern part of our city. Now, with the announcement of the Dream Hotel coming to Firefly Park, it adds a significantly different, cool vibe to Frisco,” said Frisco Mayor Jeff Cheney. “Dream will be a destination for the region and is an impressive beginning for Firefly Park. I look forward to cutting the ribbon for Dream Frisco.”


“Frisco is one of the fastest growing markets in Texas and the ideal destination to expand our Dream brand in the Lone Star State,” said Dream Hotel Group CEO Jay Stein. “We are fortunate to collaborate with visionary developers like Wilks Development who share our same big dreams and bold ambitions to grow and develop our brand in new and emerging markets across the country. Firefly Park is the future of North Dallas, and we are thrilled to be a part of it.”


“The new Dream Hotel in Frisco will provide a hospitality experience unlike any other in the market today and will bring the vibrancy and entertainment of Firefly Park to a whole new level,” said Kyle Wilks, President of Wilks Development. “The Wilks team is very excited to partner with Dream Hotel Group on this project.”


Ariel Sanett, Vice President of Development at Dream Hotel Group, who led the deal, said: “As one of the fastest growing cities in the United States, Frisco and the North Dallas area are full of residents looking for new experiences and vibrant food and beverage. Dream Frisco will offer this in spades – a design focused lifestyle hotel, world class food and beverage, entertainment, and unparalleled programming. We look forward to expanding our reach to this dynamic city.”


Lynn Dowdle, President of Dowdle Real Estate and industry expert in Texas, who connected Dream Hotel Group with the Wilks Development team added: “It was an honor bringing the Dream Hotels brand to this project. It is a perfect fit for the city of Frisco and one of the most anticipated hotel openings in the region. Dream Frisco will offer up a sophisticated-cool factor like no other.

The said park and all its accompanying developments are scheduled to start their construction next year 2023 and but they are looking at 2026 for the hotel’s grand opening, excluding other developments in the entire project.