Merit Coffee is opening its fifth Location in Lakewood and it has the most stunning interiors according to a Lakewood Advocate article which provides,
“As Lakewood welcomes new tenants to the neighborhood, Merit coffee opens its fifth location in Dallas Oct. 20, the newest location features brand-new art installation, an emphasis on bar seating and custom built-in retail display.
With a large outside photo display of Merit’s logo in hot pink, custom retail displays, expanded outdoor seating, Cassels shared her excitement for the cafe to be a part of the Lakewood neighborhood.”
To further emphasize on its design, Merit Coffee, which originally started back in 2019, will focus on stops and dine-ins rather than drive-thrus according to a Dallas Morning News article. They say,
“The coffee company moved into Dallas in 2019, first in Deep Ellum and then in Highland Park. The shop now serves lattes, matchas and the like in two more Dallas spots: at Preston Road and Forest Lane, near Whole Foods; and at Walnut Hill and Central Expressway, near Trader Joe’s.
Notably, Merit Coffees don’t have drive-throughs. They’re not going after the typical Starbucks or Dutch Bros. customer, Paulette says. “We really work hard to make sure we’re creating a community space that’s unique. And to that end, no two cafes are the same,” he says.
CEO Bill Ellis, standing in the Lakewood coffee shop the day before its opening, agrees. He says the cafes were designed to be a regular stop for members of the neighborhood.”
Charlie Paulette, vice president of sales and marketing says that their coffee will be of utmost priority with their other food in the menu coming from local companies and shops.