Nicole Kwon’s Opens Second Location in Dallas

Nicole Kwon’s Opens Second Location in Dallas

Fashion Designer Nicole Kwon’s new location will be set in Dallas that will boast a 2,000 square feet fashion store in NorthPark and will feature exclusive items according to a CultureMap Dallas article from March 18. They say, 


“Dallas fashion designer with a well-established flagship in West Village is branching out to another premier shopping destination: NorthPark Center. Nicole Kwon has soft-opened a second location of her eponymous boutique on the second level between Neiman Marcus and Nordstrom (across from Eataly).


A grand opening event will take place in April, a spokeswoman for the brand says.


The new 2,000-square-foot NorthPark store has a modern, urban feel. It carries a well-edited selection of clothing, accessories, and jewelry and specializes in “effortless wardrobe pieces with the occasional twist for flair,” an announcement from the shopping center says.


Many items are exclusive to this location, which Kwon personally oversaw from the layout to the interior design and the merchandising to the product buying, she says.” 


While success might have seemed easy for Kwon to finally arrive in Dallas, it wasn’t necessarily easy as she met the difficulties along the way including the ongoing pandemic according to a Dallas Morning News article from February 9. They say, 


“Kwon started out mostly selling other designers because she wasn’t able to find seamstresses to help her make her creations. She expanded into a larger West Village space in 2019 when she launched her vegan luxury bag. It’s made from a fabric that feels like suede but is washable.


Then the pandemic hit. The store was closed for three months starting in March 2020.

“I thought it was the end of the world and I would have to give up my dream,” Kwon said. “I wanted to see my family and went to Korea.”


There, she reconnected with “creative friends,” put together a design team for her private label and started making clothes in Korea. 


Demand for it has been so crazy. It sells so well and we produce limited quantities,” she said. Her brand is priced from $85 to $298 and her jewelry designs from $58 to $395. She continues to sell other brands including Saloni dresses, a designer worn by Kate Middleton, and some exclusive to Dallas such as Paloma Wool and SimonMiller.“


Kwon said she’s found a niche. She describes her customer as “a broad clientele ranging in age from 16 to 70, very experienced shoppers who travel around the world. Have fun with life.”


After that she was able to produce and prepare for her second store, the location of which she particularly was fond of especially because she does not really like malls. She recalls having been fond of the foot traffic that happens in NorthPark.