Velvet Taco moves its Dallas HQ

Velvet Taco moves its Dallas HQ

Velvet Taco of Dallas has decided to grow out its roots and move its entire base and office out of Dallas to accommodate their growing numbers according to a Restaurant Business article from June 8. They say, 


“The 33-unit creative taco concept will take over nearly 11,000-square-feet of office space in Dallas on Aug. 1, a corporate center nearly five times bigger than what it currently has.


The new HQ is just a few miles down the road from Velvet Taco’s existing corporate office, but it will offer lots of room for expansion, Velvet Taco CEO and President Clay Dover said.

“Our current space is too small,” Dover said. “This is adjacent to one of our restaurants. I can look out my window and see the restaurant. It will be great for training.”


Velvet Taco currently has 32 corporate team members, and the new space has room for up to 70.


“We will continue to add headcount and support as we grow restaurants,” he said


Aside from moving out of Dallas and into Plano and Addison, Velvet Taco is looking to branch out to different cities outside of Texas and eventually, even internationally according to a Dallas Morning News article from June 2 which reports, 


“As Velvet Taco expands outside of Texas to cities like Charlotte, N.C., Nashville, Tenn., Chicago and Atlanta, it’ll also look at growth opportunities in South Florida.


“I just got back from a very sunny city in Florida and toured a bunch of taco places to see where we’d fit,” Dover says. “Nobody does what we do. Nobody has a chicken and waffle taco. … Nobody does a 420 blazin’ taco with Fruity Pebbles on it.


“We’ve got this great opportunity for bringing diverse cultures together over a taco.”

Next, Dover plans to take Velvet Taco internationally. Location details have not been inked, he says. The program will be run by the company’s new senior director of international development.


Last November, a private-equity owner Leonard Green & Partners was able to acquire a majority stake from L. Catterton, a company close to the heart of Velvet Taco.